C.W. Downer & Co. Advises on the Sale of The Original Louisiana Brand Hot Sauce™ by Bruce Foods Corporation

BOSTON, April 13, 2015 – C.W. Downer & Co.,a leading global middle-market investment bank, is pleased to announce that it has advised Bruce Foods Corporation on the sale of The Original Louisiana Brand Hot Sauce™ and its related assets to Southeastern Mills, Inc., a fourth-generation family food company based in Rome, GA. The transaction closed on April 3, 2015.

The transaction includes the company’s hot sauce brands and associated intellectual property, as well as a manufacturing facility and a warehouse in New Iberia, Louisiana. The Original Louisiana Brand Hot Sauce™ has been around for 80 years, is carried by all major U.S. grocers and restaurants, and is distributed in more than 60 countries. The brand capitalizes on a uniquely authentic American flavor style, Cajun cooking, and also is attractive to consumers because it is made with just three simple, all-natural ingredients: peppers, vinegar and salt.

As part of this transaction, Southeastern Mills, Inc. will also acquire the following brands from Bruce Foods: Louisiana wing sauce, Red Rooster® hot sauce, Louisiana Gold® Pepper Sauce, Louisiana brand Tabasco Peppers in Vinegar, and Bruce’s® Tabasco Peppers in Vinegar. All of the products will continue to be manufactured at the New Iberia facility.

J.S. “Si” Brown III, President and CEO of Bruce Foods said in a company statement, “We are happy with how this acquisition unfolded. Southeastern Mills is a family business that shares our values and vision. They will be good stewards of the hot sauce business we’ve built over the past seven decades.”

Jeff Robards, Managing Director with C.W. Downer & Co. stated, “We are very pleased to have been able to help Bruce Foods and the Brown family find such a good fit for this very special business. Louisiana Hot Sauce is one of the market leaders in an exciting category, and is very much ‘on trend’ in terms of authentic, all-natural, and flavorful foods that appeal to a broad range of consumer demographics.”

The C.W. Downer & Co. team assisting Bruce Foods with the sale included Mr. Robards, Chris Donegan (Director), Breck Bailey (Vice President), and Jon Tetirick (Associate).

About C.W. Downer & Co.

C.W. Downer & Co. is an independent, global investment bank offering middle-market clients a high level of personal attention coupled with 40 years of international execution experience. We provide insight, not just information. We generate value, not just transactions. With nine fully integrated offices on four continents, we consistently identify the most appropriate strategic buyer and uncover hidden acquisition targets. C.W. Downer & Co. delivers the reach of a bulge-bracket investment bank with the senior level focus of a boutique. For more information, visit

For Further Information:

Jeff Robards, Managing Director
This email address is being protected from spambots. You need JavaScript enabled to view it.
C.W. Downer & Co.
+1 617 482 6200

Back to Previous

© 2015 by C.W. Downer & Co.

Downer & Company (d/b/a C.W. Downer & Co.) is a fully registered broker/dealer
and a member of the Financial Industry Regulatory Authority (FINRA).