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C.W. Downer & Co. Assists HomeGain.com, Inc. With Sale to Reply!Inc.

BOSTON, February 7, 2013 – C.W. Downer & Co., a leading global middle-market investment bank, is pleased to announce that HomeGain.com, Inc. has been acquired by Reply!Inc. of San Ramon, CA, USA. The deal closed on February 4, 2013 and the financial terms were not disclosed.

HomeGain.com is a leading online provider of marketing tools used to connect real estate professionals with home buyers and sellers. One of the top visited real estate websites for the past 10 years, HomeGain offers free services and resources to home buyers and sellers, as well as a suite of online marketing solutions that agents and brokers can use to boost online exposure, drive traffic to real estate websites and increase lead generation. HomeGain.com is a subsidiary of Classified Ventures, LLC (CV), the owner and operator of Cars.com and Apartments.com. CV is owned by five media companies: A.H. Belo Corp., Gannett Co. Inc., Tribune Company, The McClatchy Company and The Washington Post Company.

Reply!Inc. is a leading online marketplace for locally-targeted advertising. “We are thrilled to be adding HomeGain advertisers and consumers to our marketplace,” said Payam Zamani, founder and CEO of Reply.com, in a company statement. “Their brand is well-known in the real estate industry, they have long-standing relationships with many publishers, and they have a loyal following of real estate agents and brokers. We look forward to building on that foundation and growing HomeGain significantly in the future.”

“Our long-standing relationships with Classified Ventures’ executive team afforded us the opportunity to win this non-competitive assignment,” said Charles DelGrande, Managing Director with C.W. Downer & Co. “These relationships, combined with our team’s transaction and operating experiences in the residential real estate and interactive marketing technology industries allowed us to run a rapid, tightly-managed sell-side process that resulted in a truly ideal fit for Homegain’s customers and employees. We see a very bright future for all involved with Reply! and are truly delighted to see such a successful outcome for both seller and buyer. A ‘win-win’,” he concluded.

The C.W. Downer & Co. team assisting HomeGain.com with the sale included Charles DelGrande, Managing Director, Tristan Snyder, Associate, and John Higelin, Analyst, with C.W. Downer & Co.’s Technology, Media & Interactive Services team.

About C.W. Downer & Co.

C.W. Downer & Co. is an independent, global investment bank offering middle-market clients a high level of personal attention coupled with 38 years of international execution experience. We provide insight, not just information. We generate value, not just transactions. With nine fully integrated offices on four continents, we consistently identify the most appropriate strategic buyer and uncover “hidden” acquisition targets. C.W. Downer & Co. delivers the reach of a bulge-bracket investment bank with the senior level focus of a boutique. For more information, visit http://www.cwdowner.com.

For Further Information:

Charles DelGrande, Managing Director
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Patti Allan, Marketing Director
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C.W. Downer & Co.
+1 617 482 6200

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